Just Dance 2023

Case Study

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Just Dance 2023

To support the launch of Just Dance 2023, we engaged ten Instagram influencers in the lifestyle space. With backgrounds in family and lifestyle content, the creators raised awareness of the Just Dance lunch by showcasing the different ways you can play the game.

What we acheived

We received 3.1 million views which exceeded our targets of views. In addition, we also gained 278K users through organic engagement.

10

Influencers

9.1%

Engage Rate

3.1M

Impressions

278K

Engagement

The Final Milestone

With a mix of authentic fun messaging, we exceeded our KPIs and had a CPV of £0.01. Our strategy pinpointed creators who effectively promoted this product, conveying the essence of how fun this immersive game is and highlighting its importance for trying out with family and friends.

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