UNiDAYS Summer Sorted

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The Mission Brief

UNiDAYS was on a mission to provide students with an unforgettable summer
like never before! We were tasked to embark on a cross-country journey, hitting different tourist attractions offering UNiDAYS discounts. UNiDAYS wanted a creator-led TikTok campaign that focused on student deals.

What we acheived

From the 6 pieces of creator content, we received 7.3 million views which exceeded our targets of 1.3M views. In addition, we also gained 650K organic engagement with over 30k clicks.

6

Influencers

10%

Engage Rate

7.3M

Impressions

646K

Engagement

Approaching the task

We engaged 6 influencers in the comedic space with a large following to travel to each Theme Park to first hand showcase the exclusive deal and showcase funny style content through Tiktok.

Skits for Awareness

Due to the TikToks featured relatable scenarios and funny skits designed to raise awareness and generate intrigue of the deal whilst being authentic to the creators channel, this allowed us to really hit our targets effectively.

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